The story behind
Casillero del Diablo
Mentioned in 2 Wikipedia articles: Concha y Toro, Mercian Corporation
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How it is made
Mercian Corporation also markets imported wine such as the Casillero del Diablo, Frontera, and Sunrise brands in partnership with Concha y Toro, a leading Chilean wine producer.
Source: Wikipedia: Mercian CorporationOrigin and history
In 1966, the Casillero del Diablo brand, the company's hallmark, was inaugurated, and in 1987 the company's first ultra-premium wine, Don Melchor, was launched.
Source: Wikipedia: Concha y ToroIn 2010 a sponsorship agreement was signed with the English club Manchester United F.C. In this respect, Manchester United 2020 sponsorship director, Sean Jefferson, said: "Manchester United's relationship with Casillero del Diablo has been one of the most extensive and successful partnerships we ever had.
Source: Wikipedia: Concha y ToroFun facts
Their Casillero del Diablo and Don Melchor wines have international recognition.
Source: Wikipedia: Concha y ToroNot found in our sources
The story behind the name and label.
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